Alcohol marketing on the internet: new challenges for harm reduction

While much has been made of the problems of regulating alcohol and other drug promotion in the traditional media of print, radio and newspapers, the ‘new media’ and in particular the world wide web, provides new fertile ground for alcohol advertisers. In this Harm Reduction Digest Tom Carroll and Ro...

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Bibliographic Details
Published in:Drug and alcohol review 2002-03, Vol.21 (1), p.83-91
Main Authors: Caroll, Tom E., Donovan, Robert A.
Format: Article
Language:English
Subjects:
Adolescent
Advertising as Topic - legislation & jurisprudence
Advertising as Topic - methods
Advertising as Topic - trends
Alcohol Drinking - legislation & jurisprudence
Alcohol Drinking - prevention & control
Alcoholic beverages
Australia
Australia - epidemiology
Female
Harm reduction
Humans
Internet
Internet - economics
Internet - legislation & jurisprudence
Internet - trends
Male
Marketing
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Summary:While much has been made of the problems of regulating alcohol and other drug promotion in the traditional media of print, radio and newspapers, the ‘new media’ and in particular the world wide web, provides new fertile ground for alcohol advertisers. In this Harm Reduction Digest Tom Carroll and Rob Donovan apply the voluntary standards of the Alcohol Beverages Advertising Code to six websites for alcohol products available in Australia. They conclude that the internet provides an opportunity for alcohol marketing targeted at underage consumers, that some alcohol‐related web pages would be in breach of the Code if it applied to the internet, and suggest that web marketing practices of alcohol beverage companies should be monitored and a code of practice developed to regulate alcohol promotion on the web.
ISSN:0959-5236
1465-3362
DOI:10.1080/09595230220119381