Increasing the impact of health plan report cards by addressing consumers' concerns

Most plan report cards that compare the performance of health plans have framed the decision about plan choice as an opportunity to get better-quality care. This study uses a controlled experimental design to examine the effect of reframing the health plan choice decision to one that emphasizes prot...

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Bibliographic Details
Published in:Health Affairs 2000-09, Vol.19 (5), p.138-143
Main Authors: Hibbard, J H, Harris-Kojetin, L, Mullin, P, Lubalin, J, Garfinkel, S
Format: Article
Language:English
Subjects:
Agreements
Attitude to Health
Consumer Behavior
Consumer education
Consumers
Data collection
Dependent variables
Experimental design
Frame analysis
Health
Health care delivery
Health care policy
Health insurance
Health services
Humans
Independent variables
Information dissemination
Information Services - standards
Insurance, Health - standards
Needs Assessment
Patient Education as Topic - methods
Quality
Quality of care
Quality of Health Care
Quality of service
Questionnaires
Risk
Risk Factors
Risk-Taking
State employees
Statistical analysis
Studies
Surveys and Questionnaires
United States
Variables
Willingness to pay
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Summary:Most plan report cards that compare the performance of health plans have framed the decision about plan choice as an opportunity to get better-quality care. This study uses a controlled experimental design to examine the effect of reframing the health plan choice decision to one that emphasizes protecting oneself from possible risk. The findings show that framing the health plan decision using a risk message has a consistent and significant positive impact on how consumers comprehend, value, and weight comparative performance information.
ISSN:0278-2715
1544-5208
DOI:10.1377/hlthaff.19.5.138