Marketing the concept of becoming a potential organ donor

Medical technology now enables thousands of people with terminal organ diseases to return to productive lives. Thousands more, however, will die because suitable donor organs are not currently available. Despite an early call for marketing approach to the problem of recruiting potential organ donors...

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Bibliographic Details
Published in:Journal of health care marketing 1991-09, Vol.11 (3), p.36-45
Main Author: Horton, R L
Format: Article
Language:English
Subjects:
Attitude to Death
Donation of organs, tissues, etc
Family
Health administration
Health Education - methods
Health Knowledge, Attitudes, Practice
Health policy
Humans
Marketing of Health Services - methods
Models, Psychological
Tissue and Organ Procurement - methods
Tissue Donors - psychology
Tissue Donors - supply & distribution
Transplantation of organs, tissues, etc
United States
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Summary:Medical technology now enables thousands of people with terminal organ diseases to return to productive lives. Thousands more, however, will die because suitable donor organs are not currently available. Despite an early call for marketing approach to the problem of recruiting potential organ donors, little progress has been made to date. The author reviews the current literature on organ donation, discusses previous organ donation research conducted by a team he led, and makes suggestions for marketing the concept of becoming a potential organ donor.
ISSN:0737-3252