"Sporty" Girls and "Artistic" Boys: Friendship, Illicit Sex, and the British "Companionship" Advertisement, 1913-1928

In September of 1920, many England residents were upset what could be considered a precursor to today's personal ads, claiming the ads promoted immoral, non-marriage related behavior. This story reveals the subtle shifts in the nature of courtship that occurred in Great Britain in the years sur...

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Bibliographic Details
Published in:Journal of the history of sexuality 2002-07, Vol.11 (3), p.457-482
Main Author: Cocks, H. G.
Format: Article
Language:English
Subjects:
AdS CFT correspondence
Advertising
Advertising as Topic - economics
Advertising as Topic - history
Companionship
Courtship
Courtship - ethnology
Courtship - psychology
Friendship
Gender Identity
History
History of medicine
History, 20th Century
Illicit sex
Interpersonal relations
Marriage
Media
Men
Newspapers as Topic - economics
Newspapers as Topic - history
Personal relationships
Police
Sex
Sexual behavior
Sexuality
Sexuality - ethnology
Sexuality - history
Sexuality - psychology
Sexuality. Marriage. Family relations
Social Conditions - economics
Social Conditions - history
Social history
Sociology
Sociology of the family. Age groups
Soldiers
United Kingdom
Written correspondence
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Description
Summary:In September of 1920, many England residents were upset what could be considered a precursor to today's personal ads, claiming the ads promoted immoral, non-marriage related behavior. This story reveals the subtle shifts in the nature of courtship that occurred in Great Britain in the years surrounding WWI. Despite the alarms sounded by purity reformers, new ideas about "companionship" between the sexes had begun to inform social practices.
ISSN:1043-4070
1535-3605
1535-3605
DOI:10.1353/sex.2003.0008