Culture differences in design of portal sites

Two experiments were carried out to examine the effects of cultural differences between the Chinese and the US people on the perceived usability and search performance of World Wide Web (WWW) portal sites. Chinese users in Taiwan and US users in Chicago were recruited to perform searching tasks on t...

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Bibliographic Details
Published in:Ergonomics 2003-01, Vol.46 (1-3), p.242-254
Main Authors: FANG, XIAOWEN, RAU, PEI-LUEN PATRICK
Format: Article
Language:English
Subjects:
Adult
Applied psychology
Biological and medical sciences
Chicago
Cognition
Computers
Consumer Behavior - statistics & numerical data
Cultural Difference
Cultural Diversity
Culture
Design
Ergonomics
Fundamental and applied biological sciences. Psychology
Humans
Information Storage and Retrieval - methods
Internet
Miscellaneous
Portal Sites
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Space life sciences
Surveys and Questionnaires
Taiwan
Task Performance and Analysis
User-Computer Interface
Web Searching
Work environment
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Summary:Two experiments were carried out to examine the effects of cultural differences between the Chinese and the US people on the perceived usability and search performance of World Wide Web (WWW) portal sites. Chinese users in Taiwan and US users in Chicago were recruited to perform searching tasks on two versions of Yahoo! portal site: the standard Yahoo! and Yahoo! Chinese. The layout of Yahoo! Chinese is the same as the layout of Yahoo!, and categories on Yahoo! Chinese have been translated from its US counterpart. A special browser was programmed to record all the keystroke data and participants were asked to fill out a satisfaction questionnaire after finishing the tasks. Significant differences of satisfaction and steps to perform some tasks were found between the two groups. The experiment results also provided more detailed insights into the cultural differences between the Chinese and the US users.
ISSN:0014-0139
1366-5847
DOI:10.1080/00140130303535