Marketing's Agenda for the 1990s

The 1990s may turn out to be the most testing decade since the 1930s. Severe competition, industry capacity gluts, and rapid technology transfer will not allow any firm to stay ahead of the pack for long. Depressed margins and increasing costs in benefits and office automation will put companies bet...

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Bibliographic Details
Published in:The Journal of business strategy 1992-07, Vol.13 (4), p.33-37
Main Author: Magrath, Allan J.
Format: Article
Language:English
Subjects:
1990s (Decade) AD
Commerce - economics
Economic Competition
Efficiency
Globalization
Health administration
Innovations
Interinstitutional Relations
Market strategy
Marketing
Marketing management
Methods
Models, Theoretical
Organizational Innovation
Planning Techniques
Product Line Management - organization & administration
Quality Control
Strategic planning
United States
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Summary:The 1990s may turn out to be the most testing decade since the 1930s. Severe competition, industry capacity gluts, and rapid technology transfer will not allow any firm to stay ahead of the pack for long. Depressed margins and increasing costs in benefits and office automation will put companies between the proverbial rock and a hard place. They will be severely challenged to get a payoff from their knowledge workers and upgrade total quality fast.
ISSN:0275-6668
2052-1197
DOI:10.1108/eb039504