The Influence of Color on the Perception of Scene Gist

In 3 experiments the authors used a new contextual bias paradigm to explore how quickly information is extracted from a scene to activate gist, whether color contributes to this activation, and how color contributes, if it does. Participants were shown a brief presentation of a scene followed by the...

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Bibliographic Details
Published in:Journal of experimental psychology. Human perception and performance 2008-06, Vol.34 (3), p.660-675
Main Authors: Castelhano, Monica S, Henderson, John M
Format: Article
Language:English
Subjects:
Bias
Biological and medical sciences
Cognition & reasoning
Color
Color Perception
Contextual Associations
Experimental Psychology
Experiments
Fundamental and applied biological sciences. Psychology
Human
Humans
Memory
Michigan
Perception
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Reaction Time
Recognition (Psychology)
Response bias
Response Style (Tests)
Sensory perception
Target recognition
Undergraduate Students
Vision
Visual Perception
Visual Stimuli
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Description
Summary:In 3 experiments the authors used a new contextual bias paradigm to explore how quickly information is extracted from a scene to activate gist, whether color contributes to this activation, and how color contributes, if it does. Participants were shown a brief presentation of a scene followed by the name of a target object. The target object could be consistent or inconsistent with scene gist but was never actually present in the scene. Scene gist activation was operationalized as the degree to which participants respond "yes" to consistent versus inconsistent objects, reflecting a response bias produced by scene gist. Experiment 1 demonstrated that scene gist is activated after a 42-ms exposure and that the strength of the activation increases with longer presentation durations. Experiments 2 and 3 explored the contribution of color to the activation of scene gist. The results revealed that color has an influence across a wide variety of scenes and is directly associated with scene gist.
ISSN:0096-1523
1939-1277
DOI:10.1037/0096-1523.34.3.660