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Consumer decision making and aging: Current knowledge and future directions
We review existing knowledge about older consumers and decision making. We develop a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment. When the fit is high, older consumers use their considerable knowledge and ex...
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| Published in: | Journal of consumer psychology 2009, Vol.19 (1), p.2-16 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
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| cited_by | cdi_FETCH-LOGICAL-c4752-c102124897589eb55427878b97306e9682a166ab0e543d0cec7b96647975d7b33 |
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| cites | cdi_FETCH-LOGICAL-c4752-c102124897589eb55427878b97306e9682a166ab0e543d0cec7b96647975d7b33 |
| container_end_page | 16 |
| container_issue | 1 |
| container_start_page | 2 |
| container_title | Journal of consumer psychology |
| container_volume | 19 |
| creator | Yoon, Carolyn Cole, Catherine A. Lee, Michelle P. |
| description | We review existing knowledge about older consumers and decision making. We develop a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment. When the fit is high, older consumers use their considerable knowledge and experience to compensate for the impact of any age-related changes in abilities and resources. When the fit is relatively low, older consumers feel increased need to adapt their decision making processes. We discuss these consumer adaptations and propose a number of research questions related to the processes underlying them in order to contribute to a better understanding of how they can lead to more effective consumer decision making for older adults. We further consider some pragmatic implications of the adaptations for marketing management and public policy. |
| doi_str_mv | 10.1016/j.jcps.2008.12.002 |
| format | article |
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| fulltext | fulltext |
| identifier | ISSN: 1057-7408 |
| ispartof | Journal of consumer psychology, 2009, Vol.19 (1), p.2-16 |
| issn | 1057-7408 1532-7663 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_742728639 |
| source | Applied Social Sciences Index & Abstracts (ASSIA); JSTOR Archival Journals and Primary Sources Collection; Wiley-Blackwell Read & Publish Collection |
| subjects | Adaptation Ageing Consumers Decision making Marketing Public policy RESEARCH DIALOGUES |
| title | Consumer decision making and aging: Current knowledge and future directions |
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