Click trading: A case study of Moneynet

Moneynet, launched in 1997, was the United Kingdom’s first comparison website in financial services. It enables its users to specify their needs and then select from suitable product providers, who in turn benefit from potential customers with refined needs. This article makes both a theoretical and...

Full description

Saved in:
Bibliographic Details
Published in:The journal of strategic information systems 2009-03, Vol.18 (1), p.56-64
Main Author: Laffey, Des
Format: Article
Language:English
Subjects:
Aggregation
Comparison websites
e-Commerce
Electronic commerce
Financial services
Online value chains
Web sites
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Moneynet, launched in 1997, was the United Kingdom’s first comparison website in financial services. It enables its users to specify their needs and then select from suitable product providers, who in turn benefit from potential customers with refined needs. This article makes both a theoretical and applied contribution to the Information Systems literature. It develops an amended version of the Porter value chain, which it terms the click chain, as a theoretical framework which is then used to analyse Moneynet. This framework analyses how Moneynet creates value and in doing so identifies key implications for comparison websites and product providers.
ISSN:0963-8687
1873-1198
DOI:10.1016/j.jsis.2009.01.001