The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture

This paper explores consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon. Key themes associated with the term "organic" and its meaning, as determined by consumers, are explored and the role of labelling and r...

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Bibliographic Details
Published in:British food journal (1966) 2004-02, Vol.106 (2), p.93-105
Main Authors: Aarset, Bernt, Beckmann, Suzanna, Bigne, Enrique, Beveridge, Malcolm, Bjorndal, Trond, Bunting, Jane, McDonagh, Pierre, Mariojouls, Catherine, Muir, James, Prothero, Andrea, Reisch, Lucia, Smith, Andrew, Tveteras, Ragnar, Young, James
Format: Article
Language:English
Subjects:
Agriculture
Animal welfare
Aquaculture
Cereals
Certification
Consumer attitudes
Consumers
Fish
Food safety
Foot & mouth disease
Fruits
Labeling
Legislation
Meat products
Natural & organic foods
Organic farming
Perceptions
Regulation
Salmon
Studies
Vegetables
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Summary:This paper explores consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon. Key themes associated with the term "organic" and its meaning, as determined by consumers, are explored and the role of labelling and regulatory authorities considered. Focus groups in five countries (UK, Germany, Spain, Norway and France) consisting of 196 participants showed that most consumers are confused about the meaning of the term organic and are largely unaware of the organic certification and labelling process. Many consumers were unsure, even sceptical about the concept of organic farmed salmon and display a large amount of distrust in the regulatory process. The implications for the concept of organic food and salmon production and directions for further research are discussed. [PUBLICATION ABSTRACT]
ISSN:0007-070X
1758-4108
DOI:10.1108/00070700410516784