Toward the development of marketing strategies for food safety attributes

Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large...

Full description

Saved in:
Bibliographic Details
Published in:Agribusiness (New York, N.Y.) N.Y.), 1990-07, Vol.6 (4), p.297-308
Main Authors: McGuirk, A.M. (Virginia Polytechnic Institute and State University, Blacksburg), Preston, W.P, McCormick, A
Format: Article
Language:English
Subjects:
ADVERTISING
ALIMENTOS
ANALISIS ESTADISTICO
ANALYSE STATISTIQUE
CHARACTERISTICS
COLLECTE DE DONNEES
COMPORTAMIENTO DEL CONSUMIDOR
COMPORTEMENT DES CONSOMMATEURS
COMPUTADOR
COMPUTERS
CONSUMER BEHAVIOUR
CONSUMER PRICES
DATA COLLECTION
DEMOGRAFIA
DEMOGRAPHIE
DEMOGRAPHY
ESTADOS UNIDOS DE AMERICA
ETATS-UNIS
ETUDE DE MARCHE
FOOD HYGIENE
FOODS
HIGIENE DE LOS ALIMENTOS
HYGIENE DES ALIMENTS
INVESTIGACION DE MERCADOS
MARKETING TECHNIQUES
NUTRICION
NUTRITION
ORDINATEUR
PRECIO AL CONSUMIDOR
PRECIOS
PRICES
PRIX
PRIX A LA CONSOMMATION
PRODUIT ALIMENTAIRE
PUBLICIDAD
PUBLICITE
RECOLECCION DE DATOS
sas (computer software)
STATISTICAL ANALYSIS
TECHNIQUE DE VENTE
TECNICAS DE MERCADEO
USA
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large. However, significant differences in perceptions and reactions regarding food safety hazards are found. These differences are used to derive important implications for food marketing strategies and food safety policies. Future research issues are identified.
ISSN:0742-4477
1520-6297
DOI:10.1002/1520-6297(199007)6:4<297::AID-AGR2720060403>3.0.CO;2-B