Comparing Mail and Telephone for Conducting Coupon Conversion Studies

This article describes an experiment designed to compare mail and telephone coupon conversion studies. Costs do not differ appreciably; the telephone method is faster, and probably more accurate.

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Bibliographic Details
Published in:Journal of travel research 1983-01, Vol.21 (3), p.16-18
Main Authors: Hunt, John D., Dalton, Michael J.
Format: Article
Language:English
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Description
Summary:This article describes an experiment designed to compare mail and telephone coupon conversion studies. Costs do not differ appreciably; the telephone method is faster, and probably more accurate.
ISSN:0047-2875
1552-6763
DOI:10.1177/004728758302100304