Why Do People Attend Events: A Comparative Analysis of Visitor Motivations at Four South Island Events

The comparative analysis of the motivations of visitors at four South Island, New Zealand, events—two food and beverage festivals, an air show, and a country and music festival—highlights the diversity in motives that are to be found from event to event. Event-specific factors are especially importa...

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Bibliographic Details
Published in:Journal of travel research 2001-05, Vol.39 (4), p.449-460
Main Authors: Nicholson, Rachael E., Pearce, Douglas G.
Format: Article
Language:English
Subjects:
Case studies
Comparative analysis
Comparative studies
Consumer behavior
Discriminant analysis
Festivals
Motivation
Music festivals
Research design
Socialization
Studies
Tourism
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Description
Summary:The comparative analysis of the motivations of visitors at four South Island, New Zealand, events—two food and beverage festivals, an air show, and a country and music festival—highlights the diversity in motives that are to be found from event to event. Event-specific factors are especially important; there is little evidence yet of generic event motivations. In contrast to earlier case studies, the comparative approach employed here gives more weight and greater visibility to events per se as a distinctive phenomenon.
ISSN:0047-2875
1552-6763
DOI:10.1177/004728750103900412