Export promotion and import demand for US red meat in selected Pacific Rim countries

This study evaluates the effectiveness of US government nonprice promotion programs on US exports of red meat to four newly industrialized countries in the Pacific Rim: Hong Kong, South Korea, Singapore, and Taiwan. An estimated import demand equation is used for in-sample simulations to address the...

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Bibliographic Details
Published in:Agribusiness (New York, N.Y.) N.Y.), 1998-03, Vol.14 (2), p.95-105
Main Authors: Le, C.T. (Cornell University.), Kaiser, H.M, Tomek, W
Format: Article
Language:English
Subjects:
Agribusiness
Agricultural commodities
Agricultural economics
Beef
DEMAND FUNCTIONS
ECONOMETRICS
ELASTICITIES
Expenditures
EXPORT PROMOTION
EXPORT PROMOTION ELASTICITIES
FEDERAL PROGRAMS
FOREIGN MARKET DEVELOPMENT PROGRAM
HONG KONG
International trade
KOREA REPUBLIC
MEAT
NATIONAL EXPENDITURE
PROFITABILITY
PUBLIC EXPENDITURE
Rates of return
RETURNS
Sales promotions
SIMULATION MODELS
SINGAPORE
Statistical analysis
Studies
TAIWAN
TARGETED EXPORT ASSISTANCE PROGRAM
Tobacco
US exports
USA
USDA
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Summary:This study evaluates the effectiveness of US government nonprice promotion programs on US exports of red meat to four newly industrialized countries in the Pacific Rim: Hong Kong, South Korea, Singapore, and Taiwan. An estimated import demand equation is used for in-sample simulations to address the question of what would have happened to the current promotion expenditures had been reallocated among the four countries. In addition, rates of return to promotion investment are computed; a 50% increase in expenditures is estimated to increase returns by $47 on average. But South Korea is the only market in which meat promotion appears to be effective
ISSN:0742-4477
1520-6297
DOI:10.1002/(SICI)1520-6297(199803/04)14:2<95::AID-AGR2>3.0.CO;2-D