Profiling the Shopping Behavior of Elderly Consumers

The shopping behavior of 110 elderly households randomly selected from a standard metropolitan statistical area was examined. Data were collected by personal interview on shopping roles, information processing, food stamp and coupon use, store brand purchases, mispricing and product unavailability e...

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Bibliographic Details
Published in:The Gerontologist 1978-10, Vol.18 (5-Part-1), p.454-461
Main Authors: Mason, J. Barry, Bearden, William O.
Format: Article
Language:English
Subjects:
Activities of Daily Living
Aged - psychology
Behavior
Economics
Food
Humans
Middle Aged
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Summary:The shopping behavior of 110 elderly households randomly selected from a standard metropolitan statistical area was examined. Data were collected by personal interview on shopping roles, information processing, food stamp and coupon use, store brand purchases, mispricing and product unavailability experiences, and familiarly with fair trade practices. Implications and directions for further research are suggested for those concerned with the role of the elderly consumer in the marketplace.
ISSN:0016-9013
1758-5341
DOI:10.1093/geront/18.5_Part_1.454