Hearts and Minds: The Priority of Affective Versus Cognitive Factors in Person Perception

In two experiments, affect-based and cognition-based attitudes towardaperson wereinduced by varyingthesequenceofaffective and cognitive information presented to subjects while holding the content of these communications constant. In Experiment 1, affective and cognitive persuasive appeals were creat...

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Bibliographic Details
Published in:Personality & social psychology bulletin 1995-10, Vol.21 (10), p.996-1011
Main Authors: Edwards, Kari, von Hippel, William
Format: Article
Language:English
Subjects:
Affect
Affective Behavior
Affective Measures
Attitudes
Beliefs
Cognition
Cognition & reasoning
Cognitive Processes
Cognitive Structures
College Students
Higher Education
Perceptions
Person perception
Persuasive Discourse
Psychological Patterns
Relationship
Social Psychology
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Summary:In two experiments, affect-based and cognition-based attitudes towardaperson wereinduced by varyingthesequenceofaffective and cognitive information presented to subjects while holding the content of these communications constant. In Experiment 1, affective and cognitive persuasive appeals were created by means of a similar order manipulation, whereas in Experiment 2, affective and cognitive persuasive appeals were induced through a focus manipulation. Results indicated that affect-based attitudes were most effectively changed by affective persuasive appeals, whether these appeals were produced by an order manipulation or a focus manipulation. Affect-based attitudes also tended to be expressed with greater confidence than cognition-based attitudes.
ISSN:0146-1672
1552-7433
DOI:10.1177/01461672952110001