The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education

This article traces the development of marketing games from the early hand-scored games through the three major computer platform evolutions: mainframes, microcomputers, and Windows-based PCs. It contends that the Association for Business Simulation and Experiential Learning (ABSEL) has made signifi...

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Bibliographic Details
Published in:Simulation & gaming 2001-03, Vol.32 (1), p.85-96
Main Authors: Fritzsche, David J., Burns, Alvin C.
Format: Article
Language:English
Subjects:
Advertising
Advertising expenditures
Algorithms
Balance sheets
Business
Business Education
Business schools
Competition
Computer simulation
Computers
Education
Evolution
Experiential learning
Games
Higher education
Information technology
Inventory
Learning
Marketing
Modelling
Personal computers
Platforms
Programming
Retail stores
Scoring
Simulation
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Summary:This article traces the development of marketing games from the early hand-scored games through the three major computer platform evolutions: mainframes, microcomputers, and Windows-based PCs. It contends that the Association for Business Simulation and Experiential Learning (ABSEL) has made significant contributions to these developments by serving as a forum for game users and developers to share concerns, needs, and developments.
ISSN:1046-8781
1552-826X
DOI:10.1177/104687810103200107