Using Simulation in a Dangerous-Drinking Prevention Campaign

The Advanced Health Communication (AHC) Simulation models a subdivision of an actual campus organization, the Communication and Health Issues Partnership for Education and Research (CHI). To address dangerous drinking at Rutgers University, CHI created a dangerous-drinking prevention campaign, RU SU...

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Bibliographic Details
Published in:Simulation & gaming 2001-06, Vol.32 (2), p.228-239
Main Authors: Lederman, Linda C., Stewart, Lea P., Barr, Sherry L., Perry, Danielle
Format: Article
Language:English
Subjects:
Alcohol
Alcohol Abuse
Alcohol Education
Alcohol use
Alcoholism
Behavior
College campuses
College Students
Computer simulation
Culture
Design
Experiential Learning
Focus groups
Health
Higher Education
Interpersonal communication
Interpersonal Relationship
Learning
Learning Theories
Messages
Norms
Organizations
Perceptions
Pilots
Prevention
Preventive Education
Public health
Rutgers The State University NJ
Simulation
Social interaction
Social norms
Student Participation
Students
Universities
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Summary:The Advanced Health Communication (AHC) Simulation models a subdivision of an actual campus organization, the Communication and Health Issues Partnership for Education and Research (CHI). To address dangerous drinking at Rutgers University, CHI created a dangerous-drinking prevention campaign, RU SURE? and designed the AHC simulation for students to participate centrally in the campaign. The simulation was incorporated into an advanced course in health communication. The three major sets of activities in the AHC simulation are (a) the design and pilot testing of campaign messages and materials, (b) the implementation of the campaign, and (c) the evaluation of the campaign. The simulation provides a structure in which students learn about a set of behavioral processes regarding campaign design and organizational behavior on the macrolevel while learning about their drinking-related behaviors on the microlevel. Participants reported learning about working in a complex organization, designing and implementing a prevention campaign, and decreasing their own drinking-related perceptions and behaviors.
ISSN:1046-8781
1552-826X
DOI:10.1177/104687810103200210