Information sharing behaviour on blogs in Taiwan: Effects of interactivities and gender differences

Although blog service providers have developed and promoted various interactive functions of their blog platforms, effects of the interactivities on posting behaviour are still vague. Based on past literature, we proposed an information sharing behaviour model involving three types of interactivitie...

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Bibliographic Details
Published in:Journal of information science 2010-06, Vol.36 (3), p.401-416
Main Authors: Lu, Hsi-Peng, Lin, Judy Chuan-Chuan, Hsiao, Kuo-Lun, Cheng, Li-Ting
Format: Article
Language:English
Subjects:
Blogs
Exact sciences and technology
Gender aspects
Gender differences
Information and communication sciences
Information communication
Information science. Documentation
Information sharing
Interactive
Library and information science. General aspects
Mathematical models
Platforms
Sciences and techniques of general use
Taiwan
Use and user studies. Information needs
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Summary:Although blog service providers have developed and promoted various interactive functions of their blog platforms, effects of the interactivities on posting behaviour are still vague. Based on past literature, we proposed an information sharing behaviour model involving three types of interactivities, flow and satisfaction. A survey of 586 blog owners demonstrated strong support for the model. The results indicated that flow and satisfaction were positively affected by various types of interactivities and influenced the information sharing behaviour. Furthermore, gender differences in the relationships among interactivities, flow and satisfaction were found. Finally, the implications of this research were discussed.
ISSN:0165-5515
1741-6485
DOI:10.1177/0165551510363631