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Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films
A quantitative content analysis of 20 James Bond films assessed portrayals of 195 female characters. Key findings include a trend of more sexual activity and greater harm to females over time, but few significant across-time differences in demographic characteristics of Bond women. Sexual activity i...
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Published in: | Sex roles 2010-06, Vol.62 (11-12), p.747-761 |
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container_end_page | 761 |
container_issue | 11-12 |
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container_title | Sex roles |
container_volume | 62 |
creator | Neuendorf, Kimberly A. Gore, Thomas D. Dalessandro, Amy Janstova, Patricie Snyder-Suhy, Sharon |
description | A quantitative content analysis of 20 James Bond films assessed portrayals of 195 female characters. Key findings include a trend of more sexual activity and greater harm to females over time, but few significant across-time differences in demographic characteristics of Bond women. Sexual activity is predicted by race, attractiveness, size of role, and aggressive behaviors. Being a target of weapons is predicted by size of role, sexual activity, and weapon use, while being harmed is predicted principally by role. End-of-film mortality is predicted by sexual activity, ethical status (good vs. bad), and attempting to kill Bond. This identification of a link between sexuality and violent behavior is noted as a contribution to the media and sex roles literatures. |
doi_str_mv | 10.1007/s11199-009-9644-2 |
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subjects | Aggression Audience Response Behavior Patterns Behavioral Science and Psychology Brain Cognitive Processes Content analysis Environmental Influences Epistemology Espionage Ethics Females Fleming, Ian Gender Studies Literature Reviews Mass Media Mass Media Images Medicine/Public Health Mortality Rates Motion pictures Original Article Programming Psychological Patterns Psychology Self Concept Sex roles Sex Stereotypes Sexual Behavior Sexuality Socialization Sociology Violence Weapons Womens studies |
title | Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films |
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