New Media Books: Can Innovation Pay?

This study finds that richly enhanced digital information products may be viewed by younger consumers as substantially innovative as compared with e-books, with marketing implications for practitioners. Richly enhanced digital information products may be able to command higher prices than e-books, a...

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Bibliographic Details
Published in:International journal of technology, knowledge and society knowledge and society, 2010-01, Vol.6 (3), p.83-98
Main Author: Kirk, Colleen P
Format: Article
Language:English
Subjects:
Client Satisfaction
Consumer goods
Consumers
Customer satisfaction
E-books
Females
Information
Innovations
Males
Marketing
Mass Media
Multimedia
Prices
Products
Sex
Textbooks
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Summary:This study finds that richly enhanced digital information products may be viewed by younger consumers as substantially innovative as compared with e-books, with marketing implications for practitioners. Richly enhanced digital information products may be able to command higher prices than e-books, and differences in consumer satisfaction, price perception, and adoption likelihood of digital information products are moderated by both the age and gender of the consumer. Younger consumers expect greater satisfaction from richly-enhanced multimedia digital textbooks, while older consumers expect greater satisfaction from e-books. Further, female consumers expect to pay significantly more than males for richly-enhanced digital textbooks.
ISSN:1832-3669
DOI:10.18848/1832-3669/CGP/v06i03/56100