Implicit evaluation of familiar and novel concepts presented at low levels of conscious detectability

In 2 experiments, implicit evaluation of novel and familiar concepts was assessed using a sequential priming procedure that enabled estimates of evaluative priming effects at low levels of detectability. In Experiment 1, the novel concepts referenced common names, and in Experiment 2 they referenced...

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Bibliographic Details
Published in:The American journal of psychology 2010-03, Vol.123 (1), p.15-27
Main Authors: OTTATI, VICTOR C., COATS, SUSAN, MAE, LYNDA, DECOSTER, JAMIE, SMITH, ELIOT R.
Format: Article
Language:English
Subjects:
Association Learning
Associative learning
Attention
Awareness
Biological and medical sciences
Cognition & reasoning
Cognition. Intelligence
Concept Formation
Concepts
Consciousness
Effects
Error rates
Experimental psychology
Fundamental and applied biological sciences. Psychology
Humans
Implicit memory
Individuality
Learning procedures
Mental stimulation
Miscellaneous
Nonsense
Novels
Paired-Associate Learning
Pattern Recognition, Visual
Personality psychology
Priming
Priming (Psychology)
Psychological aspects
Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Reading
Recognition (Psychology)
Semantics
Social psychology
Social Sciences
Speech Perception
Subliminal perception
Subliminal Stimulation
Unconscious mind
Verbal Learning
Vernacular names
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Description
Summary:In 2 experiments, implicit evaluation of novel and familiar concepts was assessed using a sequential priming procedure that enabled estimates of evaluative priming effects at low levels of detectability. In Experiment 1, the novel concepts referenced common names, and in Experiment 2 they referenced nonsense words. Whereas familiar concepts yielded priming effects at low levels of detectability in both experiments, novel concepts did not elicit any priming effect. Implicit evaluation of novel concepts has been documented in related research but under conditions that differ from those investigated here. The present results identify important limiting conditions associated with the implicit evaluation effect.
ISSN:0002-9556
1939-8298
DOI:10.5406/amerjpsyc.123.1.0015