Modeling educational usage of Facebook

The purpose of this study is to design a structural model explaining how users could utilize Facebook for educational purposes. In order to shed light on the educational usage of Facebook, in constructing the model, the relationship between users' Facebook adoption processes and their education...

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Bibliographic Details
Published in:Computers and education 2010-09, Vol.55 (2), p.444-453
Main Authors: Mazman, Sacide Güzin, Usluel, Yasemin Koçak
Format: Article
Language:English
Subjects:
Adoption
Adoption (Ideas)
Computer Mediated Communication
Computer simulation
Computer Uses in Education
Construction
Diffusion of innovation
Education
Educational context
Facebook
Latent Variables
Mathematical analysis
Mathematical models
On-line systems
Online
Sheds
Social network
Social Networks
Structural Equation Models
Surveys
Use Studies
Variance
Web Sites
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Summary:The purpose of this study is to design a structural model explaining how users could utilize Facebook for educational purposes. In order to shed light on the educational usage of Facebook, in constructing the model, the relationship between users' Facebook adoption processes and their educational use of Facebook were included indirectly while the relationship between users' purposes in using Facebook and the educational usage of Facebook was included directly. In this study, data is collected from Facebook users with an online survey developed by the researchers. The study group consists of 606 Facebook users whose answers were examined by using a structural equation model. The analyses of the 11 observed and 3 latent variables provided by the model showed that 50% of educational usage of Facebook could be explained by user purposes along with the adoption processes of Facebook. It was also found that Facebook adoption processes could explain 86% of all user purposes. Finally, while Facebook adoption processes explained 45% of its educational usage, it could explain 50% of variance in educational usage of Facebook when the user purposes were added into the analyses.
ISSN:0360-1315
1873-782X
DOI:10.1016/j.compedu.2010.02.008