Key decisions in marketing plan formulation for geriatric services

The scope of geriatric services offered by health care institutions has expanded from the traditional hospital, long-term care, and home care services to include a variety of community services in an effort to promote the institutionand provide a continuum of care for the elderly. The purposes of th...

Full description

Saved in:
Bibliographic Details
Published in:Health care management review 1993, Vol.18 (3), p.7-19
Main Authors: Van Doren, Doris C., Durney, Jane R., Darby, Colleen M.
Format: Article
Language:English
Subjects:
Age
Aged
Aged, 80 and over
Baby boomers
Beneficiaries
Community Health Services - organization & administration
Decision Making, Organizational
Demographics
Female
Fixed incomes
Funding
Geriatrics
GNP
Gross National Product
Health care expenditures
Health care industry
Health care policy
Health Facility Planning
Health services
Health Services for the Aged - economics
Health Services for the Aged - organization & administration
Health Services for the Aged - trends
Health Services for the Aged - utilization
Health services utilization
Home Care Services - organization & administration
Hospital costs
Hospitalization - trends
Humans
Income - trends
Life expectancy
Long term health care
Long-Term Care - organization & administration
Male
Management decisions
Market planning
Marketing
Marketing of Health Services - organization & administration
Medicaid
Medicare
Nursing homes
Older people
Patient Care Team - organization & administration
Personal health
Planning Techniques
Population
Population Growth
Product Line Management - organization & administration
Profitability
Reimbursement
Statistical analysis
Studies
Trends
United States
Volume
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The scope of geriatric services offered by health care institutions has expanded from the traditional hospital, long-term care, and home care services to include a variety of community services in an effort to promote the institutionand provide a continuum of care for the elderly. The purposes of this article are to analyze why marketing of geriatric services is such a significant issue in health care today, to identify why a comprehensive management tool such as Service Line Management may be a key component for successful development and marketing of geriatric services, and to analyze the key decisions facing management when formulating a marketing plan.
ISSN:0361-6274
1550-5030
DOI:10.1097/00004010-199301830-00002