'Killer bugs', 'silly buggers' and 'politically correct pals': competing discourses in health scare reporting

Media coverage of HIV/AIDS in the late 1980s revived a perennial cultural fantasy, wherein people are located as either 'innocent victims' or 'guilty agents' of illness. The notion of implicit culpability identifies HIV 'carriers' as agents of otherness, bringing the al...

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Bibliographic Details
Published in:Health (London, England : 1997) England : 1997), 1999-07, Vol.3 (3), p.335-345
Main Author: Gwyn, Richard
Format: Article
Language:English
Subjects:
Acquired Immune Deficiency Syndrome
AIDS
Discourse
Discourse Analysis
Epidemics
Great Britain
HIV
Human immunodeficiency virus
Illnesses
Mass Media Images
Media coverage
Moral Panic
News Coverage
News media
Otherness
Political correctness
Social Influence
Victims
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Summary:Media coverage of HIV/AIDS in the late 1980s revived a perennial cultural fantasy, wherein people are located as either 'innocent victims' or 'guilty agents' of illness. The notion of implicit culpability identifies HIV 'carriers' as agents of otherness, bringing the alien curse of AIDS into 'normal' society's safe haven. By 1994, however, the media had tired of AIDS stories, but the apparently sudden occurrence of necrotizing fasciitis at scattered locations in the UK provoked a week of hysterical news media response. Representations of the 'killer bug' and its paradoxical relationship to the news media's reporting of AIDS, provide insights into both the commonsense value of the invasion/war metaphor, as well as a unique perception of people with AIDS (in opposition to those with the 'killer bug disease'), as empowered by 'politically correct pals' in influential positions.
ISSN:1363-4593
1461-7196
DOI:10.1177/136345939900300306