The Construction of the Coffee Market in Alto Paraiso de Goias

This work presents main results of how inhabitants of Alto Paraiso de Goias are seeking alternatives to sustainable development through the implantation, by Embrapa, of a project about the rescue of coffee. Mining and farming activities were developed in the region until its main activity turned int...

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Bibliographic Details
Published in:Revista de economia e sociologia rural 2010-01, Vol.48 (1), p.23-40
Main Authors: Campos, Jurema Iara, Valente, Ana Lucia Eduardo Farah
Format: Article
Language:Portuguese
Subjects:
Health Problems
Markets
Parks
Public Health
Rural Development
Rurality
Sustainable Development
Tourism
Traditions
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Summary:This work presents main results of how inhabitants of Alto Paraiso de Goias are seeking alternatives to sustainable development through the implantation, by Embrapa, of a project about the rescue of coffee. Mining and farming activities were developed in the region until its main activity turned into tourism in 1960, with the creation of the National Park of the Chapada dos Veadeiros, and inauguration of Brasilia. In 2000, flow of tourists dropped due to problems related to public health, resulting in the stagnation of local economy. Over the last years, family producers woken up for the existence of a coffee that can be sold in niche markets for special coffees - organic and from defined origins - and counted on Embrapa to develop the research project. The study revealed that by unveiling values - history, culture and traditions -, it is possible to establish more efficient strategy for search in the market, from revealed experience in concrete job and producers culture. In addition, it revealed that rural development in that region must be sought through the development of activities of the new rurality and the implementation of a territorial approach. Adapted from the source document.
ISSN:0103-2003
DOI:10.1590/S0103-20032010000100002