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Minority Influence: A Meta-Analytic Review of Social Influence Processes
A meta-Analytic review of 97 minority influence experiments evaluated the processes by which sources advocating deviant, minority opinions exert influence. Minority impact was most marked on measures of influence that were private from the source and indirectly related to the content of the appeal a...
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Published in: | Psychological bulletin 1994-05, Vol.115 (3), p.323-345 |
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creator | Wood, Wendy Lundgren, Sharon Ouellette, Judith A Busceme, Shelly Blackstone, Tamela |
description | A meta-Analytic review of 97 minority influence experiments evaluated the processes by which sources advocating deviant, minority opinions exert influence. Minority impact was most marked on measures of influence that were private from the source and indirectly related to the content of the appeal and less evident on direct private influence measures and on public measures. This attenuated impact of minorities on direct private and public measures suggests that in response to normative pressures, recipients avoided aligning themselves with a deviant source. Mediator analyses revealed that minorities preceived as especially consistent in the advocacy of their views were especially influential. The relation between normative and informational pressures in the minority influence paradigm was discussed. |
doi_str_mv | 10.1037/0033-2909.115.3.323 |
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source | APA PsycARTICLES; Applied Social Sciences Index & Abstracts (ASSIA); International Bibliography of the Social Sciences (IBSS) |
subjects | Attitude change Group identity Human Humans Meta Analysis Minorities Minority Groups Minority Groups - psychology Public Opinion Social Conformity Social Control, Informal Social Identification Social influence Social Influences Social Processes Social psychology |
title | Minority Influence: A Meta-Analytic Review of Social Influence Processes |
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