THE USE OF TELEMARKETING IN THE COMMUNITY-WIDE PREVENTION OF HEART DISEASE: THE PAWTUCKET HEART HEALTH PROGRAM

The marketing of preventive health behaviors is typically accomplished through various broadcast, print, and other mass media channels. By making randomly-dialed telephone calls to 4,000 residents of Pawtucket, RI, volunteers of the Pawtucket Heart Health Program succeeded in registering nearly 400...

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Published in:Journal of community health 1986-10, Vol.11 (3), p.172-180
Main Authors: Schwertfeger, Rick, Elder, John P., Cooper, Robert, Lasater, Thomas M., Carleton, Richard
Format: Article
Language:English
Subjects:
Heart Diseases - prevention & control
Humans
Marketing of Health Services
Preventive Health Services
Rhode Island
Telephone
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cited_by cdi_FETCH-LOGICAL-c247t-aed4c0f9eab93f23520285280db34bcecab51ea96b44c6c6f7097e379ea775ef3
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container_title Journal of community health
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creator Schwertfeger, Rick
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description The marketing of preventive health behaviors is typically accomplished through various broadcast, print, and other mass media channels. By making randomly-dialed telephone calls to 4,000 residents of Pawtucket, RI, volunteers of the Pawtucket Heart Health Program succeeded in registering nearly 400 individuals for risk factor reduction groups or self-help behavior change kits. Additionally, community awareness of the program was an indirect benefit of this "telemarketing." Telemarketing is an interactive and inexpensive approach to marketing preventive health behaviors.
doi_str_mv 10.1007/BF01338798
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source Periodicals Archive Online Foundation Collection; Springer Online Journal Archives; JSTOR
subjects Heart Diseases - prevention & control
Humans
Marketing of Health Services
Preventive Health Services
Rhode Island
Telephone
title THE USE OF TELEMARKETING IN THE COMMUNITY-WIDE PREVENTION OF HEART DISEASE: THE PAWTUCKET HEART HEALTH PROGRAM
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