A consumer evaluation of health warning labels on cigarette packages in Canada

This paper reports on results of a study that examined consumers' evaluation of health warning labels on cigarette packages in Canada. Some health warning labels were rated, overall, as more effective as well as more believable, convincing and reasonable than others. Analysis of the differences...

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Bibliographic Details
Published in:Health marketing quarterly 1996, Vol.13 (3), p.47-57
Main Authors: Crane, F G, MacLean, V A
Format: Article
Language:English
Subjects:
Canada
Canada - epidemiology
Cigarette industry
Cigarettes
College Students
Community Participation
Comparative analysis
Consumer attitudes
Consumer behavior
Consumer education
Consumers
Credibility
Descriptive labeling
Effectiveness
Female
Health administration
Health Education
Health hazards
Heart Diseases - epidemiology
Heart Diseases - etiology
Humans
Lung Diseases - epidemiology
Lung Diseases - etiology
Male
Pregnancy
Pregnancy Complications - epidemiology
Pregnancy Complications - etiology
Product Labeling - standards
Program Evaluation
Public health
Questionnaires
Smoking
Smoking - adverse effects
Smoking - epidemiology
Smoking Prevention
Statistical analysis
Studies
Surveys and Questionnaires
Tobacco
United States - epidemiology
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Description
Summary:This paper reports on results of a study that examined consumers' evaluation of health warning labels on cigarette packages in Canada. Some health warning labels were rated, overall, as more effective as well as more believable, convincing and reasonable than others. Analysis of the differences in responses by smokers and non-smokers is also presented.
ISSN:0735-9683
1545-0864
DOI:10.1300/J026v13n03_05