Hospital marketing: strategy reassessment in a declining market

Despite continued significant increases in the nation's spending for health care, use of inpatient hospital services has declined. The authors use the product life cycle to analyze the market for inpatient hospital services and to examine competitive strategies for hospital marketing success. T...

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Bibliographic Details
Published in:Journal of health care marketing 1989-03, Vol.9 (1), p.15-24
Main Authors: Van Doren, D C, Spielman, A P
Format: Article
Language:English
Subjects:
Bed Occupancy
Health administration
Hospital Administration - organization & administration
Hospitals - utilization
Marketing of Health Services - organization & administration
Models, Theoretical
Planning Techniques
Product Line Management - organization & administration
United States
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Summary:Despite continued significant increases in the nation's spending for health care, use of inpatient hospital services has declined. The authors use the product life cycle to analyze the market for inpatient hospital services and to examine competitive strategies for hospital marketing success. The product life cycle literature suggests at least four strategies for products in decline. The authors analyze the advantages and disadvantages of these strategies as they relate to the hospital market.
ISSN:0737-3252