Pure Versus Hybrid: Performance Implications of Porter's Generic Strategies

This article identifies the strategic types in the hospital industry based on the hospital's use of Porter's generic strategies in their pure and hybrid forms. The article also examines differences in performance of hospitals across strategic types. Results indicate that hospitals that fol...

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Bibliographic Details
Published in:Health care management review 1997, Vol.22 (4), p.47-60
Main Authors: Kumar, Kamalesh, Subramanian, Ram, Yauger, Charles
Format: Article
Language:English
Subjects:
Adaptation
Brand loyalty
Competition
Competitive advantage
Cost control
Cost Control - trends
Economic Competition - trends
Forecasting
Hospital Administration - economics
Hospital Administration - trends
Hospital Costs - trends
Hospitals
Humans
Leadership
Managers
Marketing of Health Services - economics
Marketing of Health Services - trends
Organization theory
Profits
Statistical analysis
Strategic management
United States
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Summary:This article identifies the strategic types in the hospital industry based on the hospital's use of Porter's generic strategies in their pure and hybrid forms. The article also examines differences in performance of hospitals across strategic types. Results indicate that hospitals that follow a focussed cost leadership strategy, in general, have superior performance on a variety of performance measures, while hospitals that use a combination of cost leadership and differentiation perform the poorest. Implications of findings for hospital administrators are also discussed.
ISSN:0361-6274
1550-5030
DOI:10.1097/00004010-199710000-00008