Patterns of American rice consumption 1955 and 1980 [USA]

A unique set of data about rice permits an analysis of the dynamics of an American eating habit. Rice consumption for 1955-56 was highly concentrated in the lowland South. By 1980-81 eating of rice had become accepted throughout the country, especially in certain western states. We argue that rice e...

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Bibliographic Details
Published in:Geographical review 1983-10, Vol.73 (4), p.417-429
Main Authors: Shortridge, J.R, Shortridge, B.G
Format: Article
Language:English
Subjects:
Advertising campaigns
Agriculture
Consumer information
Cuisine
Food
Food - history
Food consumption
Food Supply - history
Foodways
History of medicine
History, Modern 1601
Lifestyle
Nutrition
Rice
United States
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Summary:A unique set of data about rice permits an analysis of the dynamics of an American eating habit. Rice consumption for 1955-56 was highly concentrated in the lowland South. By 1980-81 eating of rice had become accepted throughout the country, especially in certain western states. We argue that rice eating became a part of a nontraditional, arcadian lifestyle, popularly associated with northern California. The lifestyle diffused to Colorado, New Mexico, and Oregon, but not to Arizona, Nevada, and Utah. The popular image of rice has changed from an unglamorous source of starch to a sophisticated health food.
ISSN:0016-7428
1931-0846
DOI:10.2307/214331