Democratic Peace, Domestic Audience Costs, and Political Communication

This article addresses a gap in the literature connecting the empirical observation of a democratic peace to a theoretical mechanism based on domestic audience costs. We argue that the link between these literatures lies in the way leaders reach the ultimate source of audience costs: the public. The...

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Bibliographic Details
Published in:Political communication 2010-10, Vol.27 (4), p.453-470
Main Authors: Potter, Philip B. K., Baum, Matthew A.
Format: Article
Language:English
Subjects:
audience costs
Audiences
Communication
Democracy
democratic peace
Democratic Peace Theory
Electorate
Foreign policy
Foreign relations
Information
Mass Media
Media coverage
Peace
Political behavior
Political Communication
Political leaders
Success
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Summary:This article addresses a gap in the literature connecting the empirical observation of a democratic peace to a theoretical mechanism based on domestic audience costs. We argue that the link between these literatures lies in the way leaders reach the ultimate source of audience costs: the public. The audience cost argument implicitly requires a free press because, without it, the public has no reliable means of obtaining information about the success or failure of a leader's foreign policy. Hence, leaders can credibly commit through audience costs only when the media is an effective and independent actor. The implication is that while leaders might gain flexibility at home by controlling the media, they do so at the cost of their capacity to persuade foreign leaders that their "hands are tied."
ISSN:1058-4609
1091-7675
DOI:10.1080/10584609.2010.516802