Capital budgeting for advertising expenditures: a contingent claims approach

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Bibliographic Details
Published in:Review of quantitative finance and accounting 1997-03, Vol.8 (2), p.109-128
Main Author: Tannous, George T
Format: Article
Language:English
Subjects:
Advertising
Budgetary resources
Budgetary restrictions
Finance
Financial management
Firm budgets
Online Access:Get full text
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ISSN:0924-865X
DOI:10.1023/A:1008245732205