Capital budgeting for advertising expenditures: a contingent claims approach

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Published in:Review of quantitative finance and accounting 1997-03, Vol.8 (2), p.109-128
Main Author: Tannous, George T
Format: Article
Language:English
Subjects:
Advertising
Budgetary resources
Budgetary restrictions
Finance
Financial management
Firm budgets
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container_end_page 128
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container_title Review of quantitative finance and accounting
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creator Tannous, George T
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doi_str_mv 10.1023/A:1008245732205
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source EBSCOhost Business Source Ultimate; International Bibliography of the Social Sciences (IBSS); EBSCOhost Econlit with Full Text; Springer Nature
subjects Advertising
Budgetary resources
Budgetary restrictions
Finance
Financial management
Firm budgets
title Capital budgeting for advertising expenditures: a contingent claims approach
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