Color as an environmental processing cue : External affective cues can directly affect processing strategy without affecting mood

Environmental cues provide affective information that directly influences processing strategy, with positively valenced (i.e., happy) cues leading to nonsystematic processing and negatively (i.e., sad) valenced cues leading to systematic processing.

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Bibliographic Details
Published in:Social cognition 1997-03, Vol.15 (1), p.55-71
Main Authors: SOLDAT, A. S, SINCLAIR, R. C, MARK, M. M
Format: Article
Language:English
Subjects:
Affectivity. Emotion
Behavior
Biological and medical sciences
Color
Colour perception
Emotions
Fundamental and applied biological sciences. Psychology
Human environment
Motivation
Personality. Affectivity
Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social cognition
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Description
Summary:Environmental cues provide affective information that directly influences processing strategy, with positively valenced (i.e., happy) cues leading to nonsystematic processing and negatively (i.e., sad) valenced cues leading to systematic processing.
ISSN:0278-016X
1943-2798
DOI:10.1521/soco.1997.15.1.55