The role of brand names and visual clues in enhancing memory for consumer packaged goods

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Bibliographic Details
Published in:Marketing letters 1998-04, Vol.9 (2), p.209-226
Main Authors: McCracken, J Colleen, Macklin, M Carole
Format: Article
Language:English
Subjects:
Consumer behaviour
Consumer goods
Marketing
Memory
Packaging
Online Access:Get full text
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ISSN:0923-0645