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Competitive Analysis With Strategic Groups: Application To The Spanish Insurance Sector, 2000-2005

The main goal of this paper is to increase the knowledge of the behavior of strategic groups through time. Given that, the dynamic evolution of a sample of Spanish insurance institutions during the 2000-2005 period has been analyzed. This paper concretely studies: the methodology of identification o...

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Bibliographic Details
Published in:Academia (Consejo Latinoamericano de Escuelas de Administración) 2008-01, Vol.40 (40), p.32-53
Main Authors: Franco Sancho Esper, Carlos Vargas Mas, Murillo, Carles
Format: Article
Language:eng ; por
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Summary:The main goal of this paper is to increase the knowledge of the behavior of strategic groups through time. Given that, the dynamic evolution of a sample of Spanish insurance institutions during the 2000-2005 period has been analyzed. This paper concretely studies: the methodology of identification of generic strategies within the sector, the application of a two-step process for identifying strategic groups and the temporal evolution of strategies and groups. The results of this research indicate that the temporal analysis of both strategies and groups increases the knowledge of the strategic behavior of a sector
ISSN:1012-8255
2056-5127