Rain Man or Pied Piper? Moving Business Schools Beyond Media Rankings with Mass Customization and Stakeholder Education

The significance of graduate business school media rankings has always been controversial. In increasing numbers, schools are responding to media requests for information about their business schools and providing recruiter, alumni, and/or current student lists whenever they have a chance to be rank...

Full description

Saved in:
Bibliographic Details
Published in:Academy of Management perspectives 2008-02, Vol.22 (1), p.18-23
Main Author: Glick, William H
Format: Article
Language:English
Subjects:
Business school rankings
Business schools
Commercial education
Customization
Education
Mass customization
Media
Methodology
Personal power
Policy implementation
Proposals
Ratings & rankings
Stakeholder
Stakeholder education
Stakeholders
Tertiary education
U.S.A
Validity
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The significance of graduate business school media rankings has always been controversial. In increasing numbers, schools are responding to media requests for information about their business schools and providing recruiter, alumni, and/or current student lists whenever they have a chance to be ranked. The first response to media rankings is the oft-cited strategy of opting out, presumably as a protest against the rankings process. The second response is to encourage the media to use more valid, relevant, and accurate methods and criteria in their evaluations. On the margin, this has been somewhat effective. To move beyond the media rankings, the author submits two proposals: mass customization and stakeholder education. Both proposals have positive benefits for all stakeholders and can be implemented. Along with stakeholder education, mass customization will enable all business school stakeholders to make more educated, personalized decisions and improve the mix of metrics that are tracked.
ISSN:1558-9080
1943-4529
DOI:10.5465/AMP.2008.31217509