Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings

Bove, Pervan, Beatty and Shiu (2009) develop and test a latent variable model of the role of service workers in encouraging helpful behaviors by customers towards the service business (OCBs). Farrell (2010) questions these findings due to an incorrect application of the Fornell and Larcker (1981) di...

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Bibliographic Details
Published in:Journal of business research 2011-05, Vol.64 (5), p.497-500
Main Authors: Shiu, Edward, Pervan, Simon J., Bove, Liliana L., Beatty, Sharon E.
Format: Article
Language:English
Subjects:
Average variance extracted
Consumer behavior
Customer citizenship behavior
Customers
Discriminant analysis
Discriminant validity
Discriminant validity Average variance extracted Latent variable modeling Customer citizenship behavior
Discrimination
Individual behaviour
Latent variable modeling
Modelling
Service industries
Service industry workers
Studies
Validity
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Summary:Bove, Pervan, Beatty and Shiu (2009) develop and test a latent variable model of the role of service workers in encouraging helpful behaviors by customers towards the service business (OCBs). Farrell (2010) questions these findings due to an incorrect application of the Fornell and Larcker (1981) discriminant validity test. The authors respond to Farrell's criticism by discussing the options available for assessing discriminant validity, the current use of these options in top journals, the underlying assumptions of these assessments, and the appropriateness of the alternative assessments under different types of situations. Finally, the authors address the specific concerns raised in Farrell (2010) in regard to Bove et al. (2009).
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2010.04.004