Generational value differences of baby boomers in Thailand

Researchers are expanding our knowledge of cultural value systems by exploring the diverse values that are held by different generations in various countries. The majority of these studies have focused on Western countries with little attention being given to cross cultural differences. This point i...

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Bibliographic Details
Published in:Asia Pacific business review 2010-10, Vol.16 (4), p.545-566
Main Authors: Murphy, Edward F., Mujtaba, Bahaudin G., Manyak, Terrell, Sungkhawan, Jatuporn, Greenwood, Regina
Format: Article
Language:English
Subjects:
Baby boom generation
Baby boomers
Comparative analysis
Cross cultural studies
Cultural differences
Cultural values
Culture
Generations
Measurement
Methodology
Polls & surveys
Rokeach Value Survey
Social change
Social values
Surveys
Thailand
U.S.A
United States
Values
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Summary:Researchers are expanding our knowledge of cultural value systems by exploring the diverse values that are held by different generations in various countries. The majority of these studies have focused on Western countries with little attention being given to cross cultural differences. This point is particularly true of Asian countries such as Thailand. To fill this research gap, this study explores the generational value differences of baby boomers in Thailand using the Rokeach Value Survey (RVS). The initial comparison is with the United States, which is the most studied country, and then concludes with observations on how Thailand's generational cultures contrast to the findings of similar studies throughout the world using the same RVS instrument.
ISSN:1360-2381
1743-792X
DOI:10.1080/13602380903503762