Community Structure and Media Use

Data from 19 Minn communities with populations under 10,000 are analyzed to determine the extent to which media choice is affected by community type & structure. Sample sizes ranged from 88 to 183 in the area probability sample. Trained interviewers conducted in-home interviews. Support was foun...

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Published in:Journalism Quarterly 1978-10, Vol.55 (3), p.445-455
Main Authors: Olien, C N, Donohue, G A, Tichenor, P J
Format: Article
Language:English
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Community organization/Community organizations
Media/Medium
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Donohue, G A
Tichenor, P J
description Data from 19 Minn communities with populations under 10,000 are analyzed to determine the extent to which media choice is affected by community type & structure. Sample sizes ranged from 88 to 183 in the area probability sample. Trained interviewers conducted in-home interviews. Support was found for the proposition that in communities where the local paper is weekly rather than daily, daily newspaper reading will be lower & TV viewing higher. Thus, community structure affects the use of different media by its determination of the types of newspapers available to people. Education level & media use & preference are also examined using rank r coefficients. Preference for different media results in exposure to a greater or lesser amount of information about either local or national affairs. These differences may have outcomes which affect the participation & understanding of public issues at the local, national, & international levels. 5 Figures. N. Jahnke.
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source EBSCOhost MLA International Bibliography With Full Text; Periodicals Archive Online JISC Collection 2; Linguistics and Language Behavior Abstracts (LLBA); Sociological Abstracts
subjects Community organization/Community organizations
Media/Medium
title Community Structure and Media Use
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