Impact of the relationship "ethics-confidence" on consumer's purchases: the case of environmentally friendly products

The object of this article is to demonstrate the ethical attributes to the level of the product, to the level of the behavior of the firm, and to the level of communication that can be discerned positively by the consumer, to generate his/her trust, the reinforce his/her ethical judgment and to the...

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Bibliographic Details
Published in:La revue des sciences de gestion 2008-11, Vol.43 (234), p.53-64
Main Authors: Amara, Aïda Baccouche Ben, Zghal, Mustapha
Format: Article
Language:fre
Subjects:
Consumer behaviour
Consumer goods
Consumer preferences
Empirical research
Environmental economics
Environmental quality
Europe
Marketing
Product development
Product differentiation
Product quality
Production planning
Western Europe
Online Access:Get full text
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Summary:The object of this article is to demonstrate the ethical attributes to the level of the product, to the level of the behavior of the firm, and to the level of communication that can be discerned positively by the consumer, to generate his/her trust, the reinforce his/her ethical judgment and to the influence his/her intention of purchasing. Reproduced by permission of Bibliothèque de Sciences Po
ISSN:1160-7742