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Impact of the relationship "ethics-confidence" on consumer's purchases: the case of environmentally friendly products
The object of this article is to demonstrate the ethical attributes to the level of the product, to the level of the behavior of the firm, and to the level of communication that can be discerned positively by the consumer, to generate his/her trust, the reinforce his/her ethical judgment and to the...
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Published in: | La revue des sciences de gestion 2008-11, Vol.43 (234), p.53-64 |
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container_issue | 234 |
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container_title | La revue des sciences de gestion |
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creator | Amara, Aïda Baccouche Ben Zghal, Mustapha |
description | The object of this article is to demonstrate the ethical attributes to the level of the product, to the level of the behavior of the firm, and to the level of communication that can be discerned positively by the consumer, to generate his/her trust, the reinforce his/her ethical judgment and to the influence his/her intention of purchasing. Reproduced by permission of Bibliothèque de Sciences Po |
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ispartof | La revue des sciences de gestion, 2008-11, Vol.43 (234), p.53-64 |
issn | 1160-7742 |
language | fre |
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source | International Bibliography of the Social Sciences (IBSS); Business Source Ultimate; ABI/INFORM Global |
subjects | Consumer behaviour Consumer goods Consumer preferences Empirical research Environmental economics Environmental quality Europe Marketing Product development Product differentiation Product quality Production planning Western Europe |
title | Impact of the relationship "ethics-confidence" on consumer's purchases: the case of environmentally friendly products |
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