Residents as Travel Destination Information Providers: An Online Community Perspective

Prior research regarding residents and tourists has focused on their commonalities and interactions occurring on-site. What is missing from the literature is an examination of residents as information sources to potential tourists. Online travel communities offer such a viable venue. This study has...

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Bibliographic Details
Published in:Journal of travel research 2010-11, Vol.49 (4), p.400-413
Main Authors: Arsal, Irem, Woosnam, Kyle M., Baldwin, Elizabeth D., Backman, Sheila J.
Format: Article
Language:English
Subjects:
Beverages
Categories
Commonality
Communities
Comparative analysis
Decision making
Decisions
Electronic commerce
Foods
Information
On-line systems
Online
Residents
Studies
Tourism
Travel
Virtual communities
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Summary:Prior research regarding residents and tourists has focused on their commonalities and interactions occurring on-site. What is missing from the literature is an examination of residents as information sources to potential tourists. Online travel communities offer such a viable venue. This study has two main purposes. The first is to examine the influence residents may have on travel decisions and identify the types of travel decisions they influence. The second is to compare the influence residents have on travel decisions with other online community members (i.e., experienced travelers). Treemapper is used to identify the country forums, and thematic networks are used for the analysis of influence of eWOM. The results reveal that nearly one-third of the communication threads (including 1,699 postings from 713 contributing members) have been influential for members. Residents are more influential in accommodations and food and beverage recommendations, whereas experienced travelers are more influential in the destination information category.
ISSN:0047-2875
1552-6763
DOI:10.1177/0047287509346856