Dominant design or multiple designs: the flash memory card case

Literature suggests that in battles between competing designs, ultimately one design will emerge as dominant to the detriment of the others. Various factors and forces have been identified to explain this phenomenon. Yet, sometimes no dominant design emerges at all and multiple competing designs coe...

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Bibliographic Details
Published in:Technology analysis & strategic management 2011-03, Vol.23 (3), p.249-262
Main Authors: de Vries, Henk J., de Ruijter, Joost P.M., Argam, Najim
Format: Article
Language:English
Subjects:
Competition
Computer memory
Computer peripherals
Computers
Digital technology
dominant design
Flash memory cards
Information and communication technologies
multiple designs
Product design
Product development
Product management
Product standardization
standards wars
Studies
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Summary:Literature suggests that in battles between competing designs, ultimately one design will emerge as dominant to the detriment of the others. Various factors and forces have been identified to explain this phenomenon. Yet, sometimes no dominant design emerges at all and multiple competing designs coexist in the market. The flash memory card industry provides an example of this. In this study, we use this example as a case to investigate the circumstances under which an industry has a tendency toward multiple designs. The case shows that a combination of factors may result in multiple designs and we argue that such a combination of factors will increasingly also apply in other cases.
ISSN:0953-7325
1465-3990
DOI:10.1080/09537325.2011.550393