The Role of Utility Value in Achievement Behavior: The Importance of Culture

Two studies tested how participants’ responses to utility value interventions and subsequent interest in a math technique vary by culture (Westerners vs. East Asians) and levels of initial math interest. Participants in Study 1 were provided with information about the utility value of the technique...

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Bibliographic Details
Published in:Personality & social psychology bulletin 2011-03, Vol.37 (3), p.303-317
Main Authors: Shechter, Olga G., Durik, Amanda M., Miyamoto, Yuri, Harackiewicz, Judith M.
Format: Article
Language:English
Subjects:
Achievement
Adult
Asian Continental Ancestry Group
Asian people
Cross cultural studies
Cross-Cultural Comparison
Cultural differences
Culture
East Asia
European Continental Ancestry Group
Female
Humans
Interventions
Learning
Male
Manipulation
Mathematics
Motivation
Personality traits
Young Adult
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Summary:Two studies tested how participants’ responses to utility value interventions and subsequent interest in a math technique vary by culture (Westerners vs. East Asians) and levels of initial math interest. Participants in Study 1 were provided with information about the utility value of the technique or not. The manipulation was particularly effective for East Asian learners with initially lower math interest, who showed more interest in the technique relative to low-interest Westerners. Study 2 compared the effects of two types of utility value (proximal or distal) and examined the effects on interest, effort, performance, and process variables. Whereas East Asian participants reaped the most motivational benefits from a distal value manipulation, Westerners benefited the most from a proximal value manipulation. These findings have implications for how to promote motivation for learners with different cultural backgrounds and interests.
ISSN:0146-1672
1552-7433
DOI:10.1177/0146167210396380