Assessing blog-user satisfaction using the expectation and disconfirmation approach

The growing popularity of blogs has drawn an increasing amount of attention from corporations keen to expand market share and establish better customer relationships. It is thus imperative to probe into why some blogs attract a tremendous amount of interest and why they are sustainable. Although the...

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Bibliographic Details
Published in:Computers in human behavior 2010-11, Vol.26 (6), p.1434-1444
Main Authors: Hsieh, Chung-Chi, Kuo, Pao-Li, Yang, Szu-Chi, Lin, Shih-Han
Format: Article
Language:English
Subjects:
Applied psychology
Biological and medical sciences
Blog
Construction
Expectation–disconfirmation paradigm
Fundamental and applied biological sciences. Psychology
Human behavior
Information quality
Linkages
Marketing
Markets
Miscellaneous
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Strategy
System quality
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Summary:The growing popularity of blogs has drawn an increasing amount of attention from corporations keen to expand market share and establish better customer relationships. It is thus imperative to probe into why some blogs attract a tremendous amount of interest and why they are sustainable. Although there are a number of studies exploring the factors underlying popular or successful blogs, few results have been reported from the integrated perspective of IS success and marketing. By segregating blog quality into information quality and system quality, this study investigates the linkage between blog quality and blog-user satisfaction within the expectation–disconfirmation paradigm. It establishes nine key constructs for blog-user satisfaction and tests the relationships among them. The results of this study provide directions for bloggers and system administrators to achieve higher levels of blog-user satisfaction by developing multi-faceted strategies based on the reported dimensions of blog quality.
ISSN:0747-5632
1873-7692
DOI:10.1016/j.chb.2010.04.022