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Managers’ awareness of fashionable management concepts: An empirical study

Literature on fashionable management concepts has a strong focus on the supply side. Attention to the demand side is usually restricted to implementation questions. However, between supply and implementation, there is an ‘awareness phase’, which has been neglected up till now. The level of awareness...

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Published in:	European management journal 2011-06, Vol.29 (3), p.206-216
Main Authors:	Rossem, Annick Van, Veen, Kees Van
Format:	Article
Language:	English
Subjects:	Belgium Dissemination Empirical research Fashion Hypotheses Management Management concept Management concept Management fashion Dissemination Managers' awareness Survey Management fashion Management styles Management theory Managers Managers’ awareness Studies Survey Surveys
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description	Literature on fashionable management concepts has a strong focus on the supply side. Attention to the demand side is usually restricted to implementation questions. However, between supply and implementation, there is an ‘awareness phase’, which has been neglected up till now. The level of awareness will vary between managers. As a result, one might expect that depending on certain contextual and individual characteristics, different subgroups of managers are aware of various concepts in different ways. As a result, the management population is not homogenous, but rather segmented. Hypotheses have been formulated to explain this segmentation based on contextual and individual characteristics. These hypotheses have been tested with 60 different management concepts on a Belgian sample of 681 respondents. The results showed the expected segmentation, but also raised interesting explanatory questions.
doi_str_mv	10.1016/j.emj.2010.10.005
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source	International Bibliography of the Social Sciences (IBSS); ScienceDirect Freedom Collection 2022-2024
subjects	Belgium Dissemination Empirical research Fashion Hypotheses Management Management concept Management concept Management fashion Dissemination Managers' awareness Survey Management fashion Management styles Management theory Managers Managers’ awareness Studies Survey Surveys
title	Managers’ awareness of fashionable management concepts: An empirical study
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