Emotions and Entrepreneurial Opportunity Evaluation

Emotions may affect opportunity evaluation yet emotions’ influence in entrepreneurship research has been neglected. Findings from the two studies in this paper indicate that appraisal dimensions of emotions influence risk perceptions and preferences. In Study 1 (n = 187), the participants’ scores on...

Full description

Saved in:
Bibliographic Details
Published in:Entrepreneurship theory and practice 2011-03, Vol.35 (2), p.375-393
Main Author: Foo, Maw-Der
Format: Article
Language:English
Subjects:
Businesspeople
Economic activity
Economic psychology
Emotions
Entrepreneurs
Entrepreneurship
Evaluation
Measurement
Perception
Preferences
Risk
Uncertainty
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Emotions may affect opportunity evaluation yet emotions’ influence in entrepreneurship research has been neglected. Findings from the two studies in this paper indicate that appraisal dimensions of emotions influence risk perceptions and preferences. In Study 1 (n = 187), the participants’ scores on risk perception for a venture scenario were significantly lower for anger and happiness–induced participants (emotions associated with outcome certainty and control) than for fear– and hope–induced participants (emotions associated with outcome uncertainty and a lack of outcome control). In Study 2 (n = 66), the entrepreneurs’ preference for the higher value but uncertain outcome related positively to their scores on trait anger and trait happiness.
ISSN:1042-2587
1540-6520
DOI:10.1111/j.1540-6520.2009.00357.x